How Branding can and should keep working for your Business during the Lockdown
The world is battling an unprecedented crisis due to the onset of the novel COVID. It has gripped the entire world and has brought the global economy to a standstill. Many small business owners are suffering the brunt of the crisis too. However, in times like these, your brand can still come to your rescue. Branding is akin to establishing the DNA of your business and irrespective of the situation, branding can always prove to be helpful for you. Always remember that while a brand cannot be made overnight, consistent efforts at branding can definitely help you to reap the benefits during a crisis like this. Therefore, it is important to demonstrate consistent and committed efforts to enhance your branding exercises.
In this article, we will discuss how branding can keep working for your business during a public health crisis.
More time online can help people to find your brand
Due to the global lockdown, your customers are forced to spend majority of their time indoors. As per this news report, the phone usage for many has shot up by 33% with people spending more than four hours a day browsing online. Social media consumption has also witnessed a surge as more users are downloading applications such as Twitter, TikTok, Facebook, and Instagram to stay connected with the world during quarantine. This offers an excellent opportunity for marketers to place their brand before the customers. A branding exercise can be particularly helpful in achieving this goal. You can use this time to generate more brand awareness by ramping up your branding efforts.
The ways in which you can leverage branding
Let’s start with some basics. Begin with targeting your high-value customers. If you have an e-commerce platform, you are well aware of the sales dipping due to reduced inventories and delayed delivery times on account of lockdowns. Remember that getting new customers will be exponentially difficult right now. However, you can convert this crisis into an opportunity by nurturing the relationship with the existing clientele. So focus on your existing clients and start tailoring your campaigns to attract them.
A strong brand can also help you to send across a powerful message to your customers. Sharing informative creatives about COVID-19 and the precautionary measures required can be immensely helpful for the audience. It will also create brand awareness for your business as the creatives will leave a lasting impression about the business.
If your business is in the healthcare or the wellness industry, there is a minefield of opportunity waiting for you. You can analyze the data about the kind of customers who are reading your content. The insights can help you to achieve a more precise targeting.You can also host live events to share educational content focused on COVID-19 with the audience. This will help give a boost to your brand and also attract more audience.
You can also engage with your customers to see what kind of content they would prefer to see during this quarantine period. By hosting content that they wish to see, you will be able to create more awareness for your brand.
Handling your social media accounts can also make or break your branding efforts. Make sure that you do not post any fake news as it can seriously impact the credibility of your brand. Share informational posts about the crisis as well as the steps that your business is taking to overcome the crisis.
It is also important to avoid posting any paid or organic content that can be considered insensitive or offensive during this time. For example, posting a creative with a tagline ‘your smile is contagious’ can be considered insensitive by many and affect your branding efforts seriously. Similarly, steer clear of advertising any non-essential items to your customers at the moment. In a nutshell, your focus should be on making your brand synonymous with a sensitive and sensible approach to fight the crisis. That’s what will make the customers remember your business in the long run.
If you want to boost your branding efforts during this period and do not know where to start, it is time to reach out to us. We are a digital agency based out of New Delhi. We experts in creating memorable brands. We offer a complete range of branding services. We have several years of experience under our belt in creating successful brands and we would be delighted to help you. So get in touch with us today and let’s take your branding to newer heights.