Daafi
Daafi is a luxury resort located in Shimla, Himachal Pradesh. At Daafi you will be surrounded by the serenity of blissful misty air, sun soaked fresh air, clear blue skies as your eyes wonder around the paranomic beauty. Daafi is a local word in the area. A significant place in every home. Sitting at the Daafi means one could simply enjoy the natural beauty of the hills, or just shout out to passersby, neighbors or absolute strangers and strike a friendly conversation anytime of the day.
Client
Daafi
Year
2019
Category
Resort
Type of Work
Brand Identity Design
Website Building
Social Media Marketing
Performance Marketing
Daafi's commitment to excellence extends to every aspect of our guest's journey, from their first online interaction to their stay at our resort. We integrated a Branding strategy for Daafi that showcased Daafi's soul - connect with a wider audience, provide a luxury experience, and ultimately deliver unforgettable moments amid the serene beauty of Shimla.
Website Development: We recognized the importance of a user-friendly and informative website as the digital gateway to our resort. Our website was meticulously designed to provide a seamless and immersive experience for visitors. It featured stunning imagery, detailed descriptions of our accommodations and facilities, and a user-friendly booking system. This enhanced online accessibility ensured that potential guests could easily explore Daafi's offerings and make reservations effortlessly.
Performance Marketing: To stand out in the competitive hospitality industry, we implemented performance marketing on Google and Instagram. Our strategy involved targeted advertising campaigns that leveraged keywords related to Shimla tourism, luxury resorts, and relaxation. By constantly optimizing our campaigns and leveraging data-driven insights, we maximized our visibility in search results. This approach not only attracted travelers actively seeking a luxurious getaway but also resulted in increased direct bookings and revenue.
Social Media Marketing: The social media presence was carefully curated to reflect the essence of Daafi. Through captivating visuals, engaging storytelling, and regular updates, we showcased the resort's stunning surroundings, opulent amenities, and warm hospitality.
